Columbus Blue Jackets Winter Park
During my time at Floyd, experiential marketing company Marketing Activations Group approached our team with an enormous task: to design every graphic for the 2016 installment of the Columbus Blue Jackets Winter Park, a month-long event that includes ice skating, live music, and other festivities. Such a project required an entranceway, full-size rink wrap, zamboni decals, sandwich boards, stage backdrops, directional signage, and fencing. In other words, we had a lot of work ahead of us.
I began by exploring potential designs that utilized existing Blue Jackets assets, while also producing new elements to distinguish this year’s Winter Park from previous ones. Once a direction was approved, the design was translated throughout various applications.
After everything was installed, the Winter Park enjoyed the entire month full of satisfied visitors, myself included.