Ad/Graph Thesis – Diagrams and Plans

Last week, I explained that I wanted to put solidify what my execution would look like. The class gave me a few great suggestions, and I've since reached a few conclusions:

• 24 examples of human experiences are enough to get people thinking, but not so numerous that it becomes overwhelming.

• Creating alcoves in the exhibit instead of removable boxes means that eliminate several unpredictable variables.

• Making the exhibit in removable sections is great for transporting it, but I'll need to really nail down how it won't fall apart during the show.

With all of these elements in mind, I've put together some detailed schematics as to what this project will look like. Some of the measurements are subject to change, but on the whole, this should be about the right size and height for most prospective visitors. Here's what I've done:

I'm also done refining my list of the items and experiences I want to have in each door. The timing couldn't be better, given the fact that on Thursday, I'll share my idea with other seniors and hopefully get some help sourcing items!

Lastly, I've scheduled a time to Skype with my mentor on Saturday. Hopefully, he'll have some solid feedback to give me on this project.

That's all for now. There's still some work to be done, but we'll see where everything goes!

Ad/Graph Thesis – Proposal and Concepts

It's been a hectic last week. Directions is finished, the One Show entries have been sent out, and my illness has subsided. Now I'm shifting gears back to my thesis!

Last week, I explained that I'd have my proposal together. It's a rather lengthy document, so I'll sum up of the basics here:

The Concept
My concept poses the question, "If you could send anything into the depths of space, what would it be and why?" The responses, which could be messages, photos, drawings, videos, sounds, textures, smells, or small objects, will help determine what we value as a species. Are we generally humorous, or serious? Are we interested in the material, or the intangible? These are the kinds of questions I plan to answer through the feedback of others, and I hope for the show's visitors to ask the same questions.

The Research
Most of my research has been on the Voyager Golden Records, the Pioneer plaques, Earth Tapestry, and time capsules. Most of these topics have been mentioned in past blog posts, so I'll avoid repeating myself. In short, my research is what prompted me to expand my horizons as to what outlets/media/senses I can use. I'm also interested in keeping text to a minimum, instead using universal symbols like pictorial illustrations to get my ideas across; again, when reaching out into space, we can't rely solely on English and other languages.

Here's the Pioneer Plaque, illustrated by Carl Sagan's then-wife. Photo Credit: The Curious Astronomer.

Here's the Pioneer Plaque, illustrated by Carl Sagan's then-wife. Photo Credit: The Curious Astronomer.

The Execution
I envision a large exhibition that encourages visitors to navigate around it and experience sounds, textures, images, and smells, all in an attempt to describe what it means to be human. The exhibition could also be hollow on the inside to allow for visitors to enter and provide their own contributions. In a perfect scenario, the piece would look like a probe, but we'll see what happens. Here's my sketch:

Here's a quick sketch of what I first envisioned. Naturally, it's subject to change.

Here's a quick sketch of what I first envisioned. Naturally, it's subject to change.

The Logistical Challenges
Logistically, the biggest challenges are finding my mentor (although I have a couple of leads I've contacted) and some assistance in the executional phase of this project. I have a few ideas, however, and I plan to reach out to them soon.

The Technology Hurdles
Depending on how I choose to approach this, I might need to incorporate a certain level of programming or coding into this project, possibly through MaKey MaKey or Arduino (and I'm not too familiar with the latter). There's also the challenge of figuring out how to represent some of the more unusual sensory outputs, like smell, taste, and touch. I imagine there are some pretty low-tech solutions, like having blades of grass, crumbly cookies, or scented candles in closed containers.

Here's an Arduino board, just in case something like a MaKey MaKey kit doesn't work. Photo Credit: selfbuilt.net

Here's an Arduino board, just in case something like a MaKey MaKey kit doesn't work. Photo Credit: selfbuilt.net

Things like textures could be kind of low-tech. Photo Credit: Linens 'n Things.

Things like textures could be kind of low-tech. Photo Credit: Linens 'n Things.

I also visited COSI for the first time recently. This particular exhibit allows you to safely feel an electric current. There might be some value in this.

I also visited COSI for the first time recently. This particular exhibit allows you to safely feel an electric current. There might be some value in this.

Looking ahead, I'd love to continue searching for ideas for things to include, possibly in the form of video interviews. I'm also looking to have some conversations with a few experts in the field to help validate my concept or learn about some techniques that I haven't considered. In short, there's a lot to do, but I'm still incredibly excited with where this could go.

Big Brand Project – More Logos, Strategy, and Inspiration

Last week, I explained that I'd continue to work on my logo ideas and polish my strategy.

Here are logo variations that I've explored more deeply since then:

As for my strategy, I've pieced together the following:

"Create a new, lively campaign and brand personality for Swedish Fish that conveys exoticness and spontaneity, and celebrates those that search for it. Additionally, all visual assets and packaging should be updated to fit this new look."

I feel much better about this approach. Expanding upon it, I've drafted up a few quick concepts:

1. "Against the Flow" – Swedish Fish is an unorthodox candy for equally unorthodox people. Wild and colorful imagery will most likely be used.

2. "A Little Sweeten" – Swedish Fish is a candy that can take people away from the mundane and present them with a "place" that's almost otherworldly. Wild and colorful imagery will most likely be used.

* I will more than likely continue to think through these concepts and make minute adjustments as I continue with this project.

I've also begun searching for inspiration, focusing largely on bright colors, graphic illustrations, collage, and possibly small instances of photography. When combined together in a careful manner, these elements might accurately capture the hodgepodge of eccentricities that the rebrand requires. Here are some images that I've collected:

By next week, I'll be making strides in producing some of my deliverables. Things are certainly picking up.