Ad/Graph Thesis – Drawing to a Close

Last week, I promised that I'd make an enormous amount of progress leading up to this post. And that I did.

The exhibit is almost completely finished, save for a few minor antenna decorations, a sign, and some of the items that will go inside. All in all, though, the bulk of the work is over.

As suggested above, I've begun to shift my focus to populating each of the compartments with items, sounds, images, and so on. My goal is to fill as many as possible by Thursday in order to give the faculty enough examples. If all goes well, my project might be accepted into the show, and I can put the finishing touches on things.

Recording in the sound booth.

Painting the satellite dish.

Assembling the doors.

Attaching the side panels.

Piecing everything together.

I'm almost there. I can't wait to see what happens. Regardless of the outcome, I'm ecstatic with everything that I've already accomplished.

Big Brand Project – More and More Deliverables

Like I mentioned last week, my goal was to make substantial progress on my deliverables, especially the tangible aspects of the project. I've worked on more the print ads and business cards a little more (incorporating better photography), as well as creating some of the stationary and packaging, too. Here's some more stuff:

Big_Brand_Stationary_Envelope_Back_1.jpg
This is a  really  quick mockup, and I'm not totally committed to the layout yet. I'll also have one or two other SKUs.

This is a really quick mockup, and I'm not totally committed to the layout yet. I'll also have one or two other SKUs.

With only about a week left in the project, it's a mad dash to the finish. By next week, I hope to have as many deliverables ready as I can.

Big Brand Project – Creating the Visuals

Last week, I explained that I wanted to begin working on visuals for the different deliverables. As mentioned previously, I'll be utilizing colorful vectors, handmade textures, and the occasional photo to represent the eclectic and eccentric brand personality of Swedish Fish. Each ad will also celebrate a different moment of weirdness, be it collecting hats, applying for clown school, owning a strange pet, etc. I'm also trying to ditch the conventional "Headline, body copy, and logo-in-the-bottom-right-corner" layout, which I believe doesn't fit the unorthodox nature of this rebrand.

Big_Brand_Swedish_Fish_Print_Ad_1v1-SMALL.jpg

I've also been working to make progress on my logo concepts. I'm not entirely sold on what I have so far, but I'll continue to make adjustments as more of the visuals come together. Vectoring them out certainly helps, though.

I'm already starting to feel much better about this project, now that I have visuals to pair with my concept. Next week, I plan to make substantial progress on my ads and applications.