Big Brand Project – Creating the Visuals

Last week, I explained that I wanted to begin working on visuals for the different deliverables. As mentioned previously, I'll be utilizing colorful vectors, handmade textures, and the occasional photo to represent the eclectic and eccentric brand personality of Swedish Fish. Each ad will also celebrate a different moment of weirdness, be it collecting hats, applying for clown school, owning a strange pet, etc. I'm also trying to ditch the conventional "Headline, body copy, and logo-in-the-bottom-right-corner" layout, which I believe doesn't fit the unorthodox nature of this rebrand.

Big_Brand_Swedish_Fish_Print_Ad_1v1-SMALL.jpg

I've also been working to make progress on my logo concepts. I'm not entirely sold on what I have so far, but I'll continue to make adjustments as more of the visuals come together. Vectoring them out certainly helps, though.

I'm already starting to feel much better about this project, now that I have visuals to pair with my concept. Next week, I plan to make substantial progress on my ads and applications.

Causes I Care About Campaign – All Hands On Deck!

Last week, I shared some of my progress on my print ads and video. I've been making more adjustments since then, and I'm almost ready to call both of them finished. On another note, please pardon the finicky GIFs; they won't move that quickly in the final video. 

Franklinton_Gardens_Print_Ads_WIP
What Is Local

I've also tinkered around with a MaKey MaKey kit. Although we've been given the choice between that and Aurasma, I'm taking up the challenge of working with the former. Thinking of an interactive concept has been difficult, but I think I have an idea. My goal is to wire up a few potted plants, and make each one produce a different sound when it's watered or shoveled. In essence, I'm combining a small garden with a soundboard. I already have a prototype working, so now I just need to round up a few plants. Here's the prototype in its half-finished glory:

makeymakeyWIP

In a few short days, I'll be presenting the campaign. It's almost there!