New Heroes Presentation – Interviewing Patrick Moore

Last week, I explained that I had managed to land an interview with designer/illustrator Patrick Moore, with the plans of talking to him on Wednesday. 

Looking back, I'm thrilled to say that the interview went very well. He was incredibly flattered that I chose him, and asked me about myself before I could even ask him questions. We discussed his career path, creative process, methods for achieving balance in his work and life, and much more. It was apparent in our conversation that he loves what he does, and wanted the best for me as an aspiring designer. Upon concluding the call, I was very inspired.

Recording the audio clearly was a challenge, but thankfully, I tested extensively beforehand. In the end, I put my phone on speaker and placed it near the microphone on my laptop. The quality of the call turned out to be quite nice, so I'm very relieved. Here's my state-of-the-art setup:

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Over the next week, I'll begin piecing together my presentation. I'm eager to share what I've learned.

Causes I Care About Campaign – Research and Strategy

Last week, I explained a few of the causes that I was considering for this project, with my top pick being Franklinton Gardens. Although much has happened recently, I'll keep these developments somewhat brief:

Description and Problems

Franklinton Gardens is a local nonprofit that operates a network of community gardens. With the support of donations and volunteers, they grow fresh, organic produce in an area that's devoid of access to such food. The vegetables are then sold on-site and at farmers' markets, or donated to food pantries. In short, their work includes growing healthy food, renewing urban spaces, and promoting an interest in gardening/community involvement.

Although the organization has continued to grow, few people outside of Franklinton know about their work, prompting a need for greater awareness and engagement. There's also a slightly negative perception of Franklinton as a community, so placing greater emphasis on programs like this is crucial.

Target and Strategy

I plan on targeting middle-class individuals that fall under the "reformer" archetype. These people live within the Columbus limits, support local establishments, participate in city events, and search for new ways to be closer to their community. By appealing to their sense of collective "ownership" of the city they admire, I hope to demonstrate that a garden can do so much more than simply grow vegetables; it can strengthen a community, make everything feel a little closer to home, and renew urban spaces. Here are my 3 strategies:


1 – “Local In Every Way”

The cause is local in every sense: the gardens, the volunteers, the produce that’s grown, and the beneficiaries (including the targets themselves).

2 – “More Than Produce”
The community gardens don’t just grow vegetables; they promote healthy, sustainable living, renew neglected urban spaces, and bring people closer together.

3 – “No Green Thumb Required”
Not everyone may be a professional gardener, but that doesn’t mean they can’t learn or donate.

Visual Inspiration and Sketches

Within this strategy, I intend to explore several visual concepts:

1 – An approach that places emphasis on the human elements behind the cause. A pleasant, more subdued with more earthy colors and handmade lettering and illustrations that emphasize the hands that go into the gardens, as well as the organic produce that comes as a result. These would all serve as accents to the photography/video in the campaign. Stylistically, this is probably the most "down-to-earth" tactic:

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2 – A series that utilize textured, graphic illustrations of produce, gardening tools, hands, and faces, striking a balance between the hands-on aspect of the cause and the contemporary appeal towards the target demographic in question. Unlike the first campaign idea, these illustrations would serve as the dominant visuals, with any photography/video serving as a secondary element. This direction might be the most lighthearted and playful of the three:

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3 – A bold, colorful, and more contemporary campaign that reinforces the local, approachable nature of the organization, coupled with photography and video. Illustration is almost nonexistent here, with real-world footage doing most of the "talking." This concept would arguably have the slickest, most professional look:

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Visiting the Gardens

I also took the opportunity to visit the gardens a few days ago, giving me the chance to speak with a few volunteers. When I asked them about their experiences, they were quick to mention the amount of knowledge gained and camaraderie formed from working in the gardens, Apparently, the gardens have received such strong support from the community that many neighbors have been inspired to start gardens of their very own, a trend that excites the volunteers. As far as improvements go, the cause has been meaning to work on promoting its mission through more than simply word-of-mouth, which is exactly what this project is intended to do.

Moving Forward

Simply put, hearing from people with firsthand experience was incredibly helpful, and they've given me a handful of upcoming events that could be great photography/filming opportunities. I've pulled inspiration and will soon sketch out several concepts. By next week, I should begin producing content for the different deliverables, such as photography, illustrations, and storyboards.

New Heroes Presentation – Contacting Kurzgesagt

Last week, I shared a few designers with whom I'm interested in interviewing. My top choice was Philipp Dettmer of Kurzgesagt, a team of designers/animators that make motion graphics pieces about scientific, historical, and current topics. I sent an email through the group's website, and a few days ago, I received a reply from Philipp, who expressed his willingness to participate in an interview. I've since told him of my availability (factoring in the time zone differences, of course), and I'm waiting to hear back. By next week, I hope to secure a date and time, and possibly even talk with them, depending on how quickly things move. I'll also begin working on a poster that's meant to advertise my presentation and highlight my hero of choice.

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