Causes I Care About Campaign – Beginning The Deliverables

Last week, I shared some of my strategies, visual inspiration, and sketches with my class, receiving some constructive feedback in the process. I learned that my first strategy, "Local In Every Way," seemed to resonate with them the most, and they seemed to prefer the second visual approach, which combines graphic, textured graphic shapes that complement any photography/video and supporting copy.

As mentioned in the previous post, I've begun developing the various components for the campaign, starting with the copy and imagery for the print ads. I'm not entirely set on these just yet, but I'll have a clearer visual direction after acquiring my own photography and video.


I've also been sketching out boards for the video spot, and I'm strongly considering the possibility of including some interviews. In their very nature, interviews can be unpredictable, so some of the sketches are rough guidelines that can be manipulated and rearranged depending on the answers participants give me.


Within the next week, I'll have taken photos/video, experimented with MaKey Makey, and begun piecing together the print ads and video spot.