Last week, I explained that I wanted to begin working on visuals for the different deliverables. As mentioned previously, I'll be utilizing colorful vectors, handmade textures, and the occasional photo to represent the eclectic and eccentric brand personality of Swedish Fish. Each ad will also celebrate a different moment of weirdness, be it collecting hats, applying for clown school, owning a strange pet, etc. I'm also trying to ditch the conventional "Headline, body copy, and logo-in-the-bottom-right-corner" layout, which I believe doesn't fit the unorthodox nature of this rebrand.
I've also been working to make progress on my logo concepts. I'm not entirely sold on what I have so far, but I'll continue to make adjustments as more of the visuals come together. Vectoring them out certainly helps, though.
I'm already starting to feel much better about this project, now that I have visuals to pair with my concept. Next week, I plan to make substantial progress on my ads and applications.